adjustafresh: a fresh design - Online Strategy, IA, User Experience Design & UI Development

Fresh from the Uncommon Sense blog

Social Media - Filling The Void

04 Jan 2009 0 Comments

If Your Favorite Tweet Falls in the Woods…

31 Dec 2008 3 Comments

2009: The Year of Customer Service

24 Dec 2008 0 Comments

What is a Designer?

20 Dec 2008 3 Comments

What’s Wrong With Easy? How to Achieve Simple Goals

12 Dec 2008 0 Comments

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What is a Designer?

December 20, 2008

Sure, graphic designers can get a lot of credit and attention – like the lead singer of a rock band.  But without a strong supporting cast helping to define and execute the design, that graphic designer is singing a capella. 

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One Less Meeting: How Social Media Improves Communication

September 21, 2008

Communication problems are common, especially in the enterprise. I guarantee, by using a few social media applications and technologies, your organization can have one less meeting and begin working more efficiently.

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Client Collaboration: How Much is Too Much?

September 13, 2008

Collaboration is great… to a point.  Too much collaboration can be detrimental to the success of a project. 

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Zen and the Art of Discovery

January 22, 2008

Recently, I came across a blog post entitled, “The Four Laws of Simplicity, and How to Apply Them to Life.” Interestingly, the “Four Laws” related to the process that I follow during a project Discovery Phase.

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Discover Discovery

October 27, 2007

As the Director of User Experience at a digital marketing agency, I am tasked with several responsibilities—the most important of which is to make sure that everything designed and developed by the agency is useful and valuable to the client and their target audience.  The first step to ensuring a project’s success is the Discovery Phase.

Use these five topics and the related questions as conversation starters, and don’t be afraid to ask “why?”.  Gather as much information as possible to get a clear understanding of what the client and their users will need in a website.

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