Uncommon Sense Archives
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January 4, 2009
People are going to say bad/mean things about you whether you like it or not. It’s a fact of life. It’s also something that prevents many businesses from participating in online communities and other websites that offer user generated content.
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December 31, 2008
Some of my favorite tweets and twitterers of 2008. Thanks for your insightful and witty tweets! Hope to see more in 2009.
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December 7, 2008
I was asked recently at work to provide some information about best practices for creating and maintaining public social networking profiles (namely LinkedIn and Facebook). Here’s what I came up with…
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October 3, 2008
Among those of us who use social media, the vast majority—93%—expect companies to have a social media presence. Does your business have a social media strategy yet?
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September 21, 2008
Communication problems are common, especially in the enterprise. I guarantee, by using a few social media applications and technologies, your organization can have one less meeting and begin working more efficiently.
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August 26, 2008
Like software, humans also have user interfaces. What messages are you trying to send through your own personal user interface?
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August 22, 2008
As social media takes hold and anyone with an Internet connection is given a voice (or a megaphone), it is essential that businesses rethink their marketing strategies.
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August 14, 2008
Are you a narcissistic attention whore? Do you have an innate desire to annoy friends, family and perfect strangers? Then you should be lifecasting!
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June 30, 2008
I’m coming clean. I’ve been with someone else. It’s grown from a lurid fascination to an obsession. I have even recruited my friends to join in the fun. I disgust myself.
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May 4, 2008
Every day, millions of people are going online and creating content. Do you know what your customers are broadcasting online about their experiences with your brand and your products? Learn how to just listen or engage your critics and fans alike in the social media landscape.
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March 22, 2008
In less than 24 hours of Twitter usage I’m following 18 people and 12 are following me. I’ve posted a few tweets… I have to admit, it is somewhat addictive
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March 14, 2008
Jeremiah Owyang, Senior Analyst at Forrester Research shares his thoughts on best practices for businesses entering the social media and social networking arena. “The power is in the hands of the community.”
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February 28, 2008
Today, LinkedIn publicly revealed a new user interface that attempts to improve on the poor UX many of us have experienced with the website in the past. A lot of what LinkedIn has changed resembles other social networking/social media UI designs; do the enhancements work for the online community of business professionals?
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February 14, 2008
Every now and then I find myself randomly showing up and hanging out on the Why Use Twitter page like it’s an ex-girlfriend’s apartment. For those who do use Twitter – Do you see the value? Can you explain it to me? Should I take the plunge?
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January 26, 2008
Are user generated content websites like Facebook and MySpace taking advantage of their users? The aforementioned websites are valued at billions of dollars (estimates range from $15 to $65 billion for MySpace alone), but without the users who create all of the content on the sites, aren’t the businesses effectively worthless?
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January 18, 2008
Websites like Facebook, MySpace, YouTube, Flickr, etc. are increasingly attracting marketers looking to get their product in front of millions of web users. There are at least three questions that should be asked of any business that wants to enter the social fray…
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