Uncommon Sense Archives
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January 4, 2009
People are going to say bad/mean things about you whether you like it or not. It’s a fact of life. It’s also something that prevents many businesses from participating in online communities and other websites that offer user generated content.
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December 24, 2008
In 2009, businesses will live and die by the level of customer service—designing memorable and positive user experiences—that they are able to provide. Here are five tactics to help guarantee that you and your business are providing the best possible customer experience (online or off) in the coming year…
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December 12, 2008
Accomplishment of something simple is surely more favorable than failure to complete a task due to its lack of definition and complexity. Keeping something simple (especially when working with multiple stakeholders) is actually not easy at all.
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December 7, 2008
I was asked recently at work to provide some information about best practices for creating and maintaining public social networking profiles (namely LinkedIn and Facebook). Here’s what I came up with…
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October 3, 2008
Among those of us who use social media, the vast majority—93%—expect companies to have a social media presence. Does your business have a social media strategy yet?
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September 7, 2008
Here are five tips to help ensure that you are involved (and stay involved) in a healthy client relationship.
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August 22, 2008
As social media takes hold and anyone with an Internet connection is given a voice (or a megaphone), it is essential that businesses rethink their marketing strategies.
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May 27, 2008
As a consumer, whom are you more likely to trust—someone you’ve never met who is likely getting compensated for his or her product endorsement, or a peer who shares your tastes and interests, is genuinely excited about the product and isn’t getting paid to have an opinion.
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May 4, 2008
Every day, millions of people are going online and creating content. Do you know what your customers are broadcasting online about their experiences with your brand and your products? Learn how to just listen or engage your critics and fans alike in the social media landscape.
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April 15, 2008
As websites evolved over time, a set of accepted user interface, content and programming standards were established by the architects of Web 1.0. In 125 years, people will still use the Internet as a tool to communicate and share information, but the World Wide Web of the not-so-distant future will bare little resemblance to today’s experience.
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March 14, 2008
Jeremiah Owyang, Senior Analyst at Forrester Research shares his thoughts on best practices for businesses entering the social media and social networking arena. “The power is in the hands of the community.”
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February 22, 2008
Yes, attention is king; the hard part is capturing and maintaining people’s attention. MTV has fried most of our synapses to the point that we can’t focus on anything for more than three seconds.
Are you paying attention? More importantly… is your audience?
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January 18, 2008
Websites like Facebook, MySpace, YouTube, Flickr, etc. are increasingly attracting marketers looking to get their product in front of millions of web users. There are at least three questions that should be asked of any business that wants to enter the social fray…
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January 13, 2008
As the amount of consumer choices for shopping, entertainment, information and education grow, the businesses that will ultimately come out on top will understand the importance of creating a positive user experience for their customers. Those that don’t see the value in pleasing their customers will eventually find that they don’t have any customers left to please.
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December 15, 2007
For the second installment of the two-part series, I’ve analyzed the websites of the three leading Republican presidential candidates to determine who is winning the user experience vote.
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December 12, 2007
In the first installment of a two-part series, I’ve analyzed the websites of the three leading Democratic presidential candidates to determine who is winning the user experience vote.
One candidate holds a clear advantage.
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November 12, 2007
The era of the deep discount big box store is over. Why bother fighting crowds, standing in endless lines and dealing with rude employees at a warehouse store when shopping and research can be done from the comfort of our homes and offices? The businesses that will succeed in the next decade will make personalized customer service and a pleasurable user experience their top priority.
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November 5, 2007
To be successful in any business venture, it is essential that the business owners understand their customers’ needs and fulfill those needs while providing value to the customer.
The same concept holds true online.
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October 29, 2007
Lately, it seems as though every client that I work with is asking for a community or social networking aspect to their website project. Marketers are gradually realizing that social media is seizing control of their brand message, and, in turn, they feel that if they enter the fray they can regain the upper hand. Whether or not all of these clients actually understand what social media entails is another question.
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